Our first product
Bravo is an online-store platform for independent businesses, beginning in the UAE and GCC.
Visit usebravo.appMost businesses fit the pattern. Not yours.
Tafra builds software for independent businesses in the Gulf. Our first product is Bravo.
What Tafra does
Tafra is a software company. We build products that help independent businesses in the UAE, the GCC and the wider Middle East sell online.
Tafra is the company. Bravo is the product businesses use.
Products
More products are in the works.
How we work
Built for independents
We build for owners who run their own business, not for large chains.
Specific to the region
We start from how businesses in the Gulf work, in Arabic and in English.
Honest about today
We say what our products do now. Plans stay plans until they ship.
Built in the Gulf, for the Gulf.
We are starting in the UAE. The wider GCC comes next.
Questions and answers
What is Tafra?
Tafra is a software company. We build products that help independent businesses in the Gulf sell online. Our first product is Bravo.
What does طفرة mean?
طفرة (tafra) is Arabic for a leap, a sudden boom or a mutation. In everyday Gulf Arabic it is a jump that changes everything after it. In English we call it an anomaly: the thing that breaks the pattern.
What is Bravo?
Bravo is an online-store platform for independent businesses, beginning in the UAE and GCC. You can find it at usebravo.app.
Where do you operate?
We are starting in the UAE. The wider GCC comes next.
Are you hiring?
Yes. We do not list open roles yet, so email hello@usebravo.app and tell us what you do and what you want to build.
How do I contact Tafra?
Email us at hello@usebravo.app.
We’re hiring people who don’t fit the pattern.
We do not list open roles yet. If you build, design or sell, and you want to work on software for businesses in the Gulf, write to us.
Email usGet in touch
For questions about Tafra or Bravo, press or partnerships, email us.
hello@usebravo.app